Ultimate Ideas Newsletter
How to lead, recruit and retain more volunteers and members!
Issue 26
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Welcome everyone. Welcome also to all of you who have signed up as GOLD CLUB MEMBERS. Get ready for more great learning packages to come!
Hope sees the invisible, feels the intangible and achieves the impossible.
Denis Waitley
The best way to find yourself is to lose yourself in the service of others
Mahatma Gandhi
The Quotes above are from our bestselling downloadable book Beyond Just Words! 502 Inspirational Quotes for Those Who Serve and on our recognition sets of Quote Magnets |
The Doors Are Closing Soon On This Sensational Opportunity For You!
We going to take the very best care of our inaugural members and we've privately set ourselves a limit for our first intake of members. When we reach our quota, we're closing the membership doors until further notice. And just so you know - yes, there are still a few membership places left - but not many!
The Ultimate Ideas Gold Club Membership
Here's some feedback from our newest members...
Hi Judy,
I would like to take this opportunity to thank you and your team for this wonderful opportunity to be a member and have found listening to and reading the first package on Trends and 10 Volunteer Types has a thrown a new light into finding volunteers.
Kathryn Osmond
Chinese Cultural Centre & Gardens Inc/Museum
Hi Judy,
Well, the first month's information was VERY stimulating. I'm pleased I joined and I look forward to future ideas and facts. Thank you so much.
Bruce Taylor
Manager, Easy Care Gardening
We're really excited about the 'cutting edge' ideas we're going to be sharing with you and the expert guests we've lined up for future sessions take a look at what you get as a member. |
Now here's some more ideas for you to think about...
HELLO! EXCUSE ME!
The Attention Volunteer And 56 Points For Your Attention Scorecard
In our last ‘quick read’ email between newsletters - we mentioned 10 volunteer types that we discuss in the first Gold Club Membership package on Trend Watching. These are the:
| 1. shop around volunteer |
6. family volunteer |
| 2. attention volunteer |
7. adventure volunteer |
| 3. time volunteer |
8. corporate volunteer |
| 4. work it out volunteer |
9. you must volunteer |
| 5. web wise volunteer |
10. significance volunteer |
The biggest volunteer recruiting challenge
We also asked you the question: Which volunteer type do you think is one of biggest recruiting challenges for many organizations and they don't even know? Hello, excuse me!!! Do I have your attention? It is the 'attention volunteer'. So important is the attention volunteer to every organization or group that if you ignore this trend and volunteer type - you will surely be left behind. So let's take a closer look at our attention volunteer.
How did the attention volunteer evolve?
Quite simply, the attention volunteer is the result of our state of information overload. As a result, we've moved from the age of information to the age of attention. Consider these facts about our information overload. Worldwide, there are over 300,000 new book titles published every year. There are currently over 400,000 scholarly journals. Let's not even begin to consider the number of pages out there on the internet. Can you see why getting someone's attention is such a big challenge?
We have shortened our attention span
The reality is that we now have more information available to us than ever before, yet the human brain has not evolved to a point of being able to process this greater amount of information, any faster than it did before. In order to cope with this information overload, we have actually shortened, rather than lengthened our attention span.
We now pay little attention to a lot, or no attention at all
We pay little attention to a lot of things on a superficial level, or we pay no attention to them at all. One of the biggest challenges for those in business trying to sell products and services and for those in the non-profit world, trying to sell the volunteering opportunity - is to get people's attention. Make no mistake, if you cannot even get people's attention - they'll not know about your volunteering opportunities, and they won't be able to buy that volunteering experience.
You have to see the message nine times
Recent research has found, that in order for people to buy a product, they must have seen the selling message at least nine times in order for it to even become part of their conscious thinking - to get noticed. It is only when you become aware of the message that you can then make a buying decision.
Traditional methods to get people's attention aren't working
Many of the traditional ways of getting attention just aren't working. Think about what this means. In the future, to even capture the attention volunteer’s interest, you will need to consider different and unique ways to get your volunteering message seen and heard above the advertising and the marketing noise that now exists in the world.
Get this attention scorecard NOW!
So here's a quick attention scorecard for you to start with. Many times we've talked about the importance of headlines in getting attention. But what about your content? Let's take a closer look at your written recruitment material - brochures, flyers, website pages. Check out how many of the 56 phrases below you use to keep people's attention when they are reading through your material...
YOUR ATTENTION SCORECARD
(Please Note: Gold Club Members will receive a link to a Bonus Attention Scorecard with over 400 phrases you can use with your next Gold Club Package on "Leadership".
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| And best of all |
My point is |
| And remember |
No wonder |
| And that’s just the beginning |
Now, here’s the next step |
| As a result |
Oddly enough |
| Back to what I was saying |
Of course |
| But don’t take my word for it |
Ok, I know what you're thinking |
| But just keep reading |
Please remember this |
| Can you imagine how great that feels? |
Please understand |
| Check this out |
Quite simply |
| Consider this fact |
Reality is… |
| Does this make sense to you? |
Simply stated |
| Even better |
So let me ask you |
| Fact is |
So what do you think? |
| For all these reasons |
That's just the tip of the iceberg |
| Furthermore |
That's why |
| Get this |
The solution |
| Here are some examples |
These are just a few |
| Here is something else to keep in mind |
Think about what this means |
| Here’s how easy it is |
This is not just my opinion |
| I’d like to tell you more about |
Up until now |
| It’s simple |
Vitally important last and final point |
| Just imagine |
What does all this mean to you? |
| Just think about it |
What makes this so special? |
| Know this |
What's more important |
| Last but not least |
Why I am writing to you |
| Let me ask you this question |
Yes, you read that right |
| Let’s take a closer look |
You may wonder why |
| Make no mistake |
You’re going to love this |
Check out whether any of these phrases above have been used in this newsletter!
Another great recognition idea for you from the field
Last but not least - here's a quick recognition idea using 'quotes', from Jill Tilson...
Thanks Judy, I have received the ebook and it has already inspired me! I will give each person at the Christmas Party a different quote to read to introduce themselves. "Hello my name is...and my quote says...
Jill Tilson
Multiple Scelorsis Society of Queensland
Great idea Jill! Anyone who has ordered the mini thank you cards can also write quotes on these or give each person their own quote magnet to keep. We've still got some packages left!
Enjoy!
Judy
Dr Judy Esmond is a leading international expert on how to gain, sustain and retain volunteers and members. Join up and receive FREE membership to her 'Ultimate Ideas' Mastermind Group and get a great FREE EBook and newsletter filled with 100s of ideas on volunteer recruitment, volunteer management, retention and volunteer recognition at www.morevolunteers.com
P.S. Thinking of becoming a GOLD CLUB MEMBER - join up for a free trial today!!
Save some time, energy and resources! Are you looking for ideas for your own newsletters or other material? Take advantage of our FREE service. You may reprint part or all of this or other newsletters for non-commercial use only. This is upon the understanding that you include a link back with the following information: Dr Judy Esmond is a leading international expert on volunteering. Get her FREE EBOOK and newsletter at http://www.morevolunteers.com
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