Volunteer Management great ideas in the

Volunteer Management Newsletter Part 1 and Part 2

Read All About It in Volunteer Recruitment

10 Big Headline Tips for You (continued)

Collect the Best

In the next volunteer management newsletter we will look at the other four types of headlines including the easiest and most effective headline creation. But in the meantime - become a headline hunter. When a headline catches your attention - cut it out, keep it and start a headline file. It will give you more volunteer recruitment ideas on what works and headlines to use and adapt in the future. If the headline captures your attention then it is sure to capture other people's attention too.

Two Heads

The more people involved in suggesting headlines the better. Get your volunteers, management and other paid staff together. Brainstorm as many different headlines as possible, without judgment or discussion, within a 10 minute period. Have each person then vote on their top headline, tally the votes and then start with using the most popular.

Go Beyond the Known

Aim for feedback from even further afield. Ask others who are not associated with volunteering at all. What headlines attract their attention to read on further? What headlines would they suggest? From your list of brainstorming headlines what ones would they use? Ask others, get feedback and do your volunteer recruitment research.

Testing and Testing

In volunteer management, always aim to test your headlines. If cost allows, design several flyers with all the same content but with different headlines. When potential volunteers make enquiries having seen your flyers ask them what the headline was that attracted their attention. Certain headlines work better than others, but you won't know for sure unless you test a range of headlines. Go back and have a look at your written publicity - does the headline really, truly catch your attention so you do want to read on NOW!