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"The volunteer recruitment effort is geared to the "regular" long-term volunteer.  Jobs are designed for them, training is created to meet their long-term needs, motivational activities are used to promote their retention over time, and recognition activities occur during National Volunteer Week.  This strategy is accurate and well-conceived and totally inappropriate for the episodic volunteer."

Nancy Macduff


"Futurists predict that 3000 voluntary associations, organizations and programs will be lost between now and 2010.  The organizations that survive will be those, that like their brothers and sisters in the for-profit sector, have learned to diversify."

Nancy Macduff

"In this century, we have witnessed a miracle of survival.  Of all the revolutions in recent times-the rise and fall of communism; the exploration of outer space; the astounding inventions, from mass-produced automobiles to airplanes to computers to miracle drugs to satellites to fax machines-the age revolution is in some ways the most miraculous, the most dramatic, and possibly the most significant in its impact on our everyday lives."

Lucy Rose Fischer & Kay Banister Schaffer

Table Of Contents

The Six R's of Recruiting

RESPOND

Respond to changing societal trends.  Many traditional organizations are experiencing a rapid decline in membership and volunteer numbers.  These changes do not occur overnight, they develop over time.  The organizations that are aware of trends and can respond when they first appear will always be able to recruit more than enough volunteers.   Are there potential sources of volunteers you have yet to explore as your traditional sources decline?  Where will your future volunteers come from? 

Another trend found in our society today is that are people feeling rushed, too busy and unable to consider taking the time to volunteer.  What stops people volunteering may be family commitments, study, work and a host of other time-dominated reasons.  Why not address the things that get in the way of volunteering?  For example, if you have ten university students who want to volunteer but don't have the time because they need to work on assignments, perhaps a member of the academic staff would volunteer to help them with more efficient techniques of assignment writing, enabling the students to work more efficiently - and to free them up to volunteer.  Open up the possibilities!

"So, as the power of the nation state declines and government services are withdrawn, cut back, targeted only to those most in need, it is very likely that civic life, the core of voluntary activities, will increase, not decrease, because people will still want the best for themselves and will volunteer for work that will make their communities better places to live in."

Don Edgar

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copyright all material morevolunteers.com and Dr Judy Esmond, 2002-2007